Marketing is a powerful tool for businesses looking to increase their visibility, build credibility, and drive sales. With effective marketing strategies, businesses can reach new customers, engage with existing ones and build relationships with them.

It helps in providing insights into customer behaviour trends as well as provides valuable feedback from customers that can be used to improve products or services.
Additionally, it also builds brand loyalty and trustworthiness among customers which is an essential part of any successful business strategy.
Marketing also allows businesses to stay ahead of the competition by providing them with insights on how their competitors are marketing their products or services as well as what new strategies they are using to attract more customers.